/ Creative Direction
/ Brand Consultance
/ Photography
The aim was to provide higher quality content for their customer base, better highlighting and recapping events, new seasonal product launches, and improving community relations through transparent 'day-in-the-life' reels.
As the different branches each had their own unique atmosphere, due to interior design and staff, I took it into consideration when creating the images. Though it may seem inconsistent on social media, I feel that it encapsulates the variety offered by the cafe.
Working closely with the general manager, we had produced a brand development strategy to utilize the network and connections available to the cafe to extend its opportunities outside of the food industry.
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